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MALAYSIA - Adie Gupta, Director of Censere Group conducted a full day Leveraging IP workshop in Kuala Lumpur

Adie Gupta, Director of Censere Group's Malaysia office and the leader of Intellectual Property (IP)/ Intangible Assets team conducted a full day Leveraging IP workshop at Censere Training Academy's Kuala Lumpur facility on 19 November 2015. The workshop was attended by participants from government agencies, law firms as well as private equity/ venture capital firms. The Workshop covered a number of areas including, introduction to IP assets, commonly valued IP, methods of valuing IP as well as strategies for leveraging IP assets. The workshop also involved a number of case studies to provide the participants a better understanding of both technical and commercial aspects involved in IP valuations. Based on the feedback from the participants, Censere Training Academy will be conducting more varied workshops on IP, financial analysis and valuation related topics in the coming months.